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How Engaged are Online Shoppers?

If you think they only 'skim' a brand's website, check out this study.

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By: Jamie Matusow

Editor-in-Chief

It turns out that consumers do both – they are very engaged with certain brands, but they are also know to “skim.”

Kathy Oneto, vice president of brand strategy for Anthem Worldwide, looks at the results of a study in this week’s Expert’s View column on Beauty Packaging.com, Simplify or Get Into the Details: Marketers Need to Say Just Enough.

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